Google’s New Pixel Phones Incorporate AI
The latest models’ built-in AI tools and features point to the company’s investment in artificial intelligence.
Google is doubling down on its commitment to artificial intelligence with the launch of its latest Pixel smartphones, revealed during an event at the company’s Bay View campus in Mountain View, California. The tech giant showcased the new devices alongside an enhanced integration of AI, signaling a shift in its approach to consumer tech. This year's Pixel lineup includes notable AI-driven features, reflecting Google’s efforts to seamlessly blend artificial intelligence into its hardware offerings.
One standout feature is a Pixel-exclusive tool that allows users to search for information within screenshots. Additionally, Android users can now access Google’s Gemini chatbot as an overlay on other apps, making it easier to get answers or generate content on the fly. These upgrades highlight Google's focus on creating practical, real-world AI applications.
The timing of this event also marks a departure from tradition, with the latest Pixel models announced in the summer instead of the usual autumn schedule. This earlier launch aligns with Google’s strategy to stay competitive in the rapidly evolving AI landscape, especially as it faces pressure from rivals like Apple, which is expected to introduce its own AI-powered iPhone features later this year.
During the event, Google demonstrated several live applications of Gemini, including a voice conversation feature. However, a demo involving cross-referencing a concert poster with a calendar app revealed some challenges, requiring multiple attempts to function correctly.
The new Pixel 9 and Pro XL models are set to start shipping later in August, with the Pixel 9 Pro and the foldable Pixel 9 Pro Fold scheduled for a September release.
As Google continues to enhance its devices with AI, it remains to be seen whether these innovations will be enough to carve out a larger slice of the highly competitive smartphone market.