UK Company Pigeon Shrine Setting Up AI Production Studio
AiMation Studios integrates AI tools with human creativity to create a new kind of production process.
UK-based AI entertainment company Pigeon Shrine is making waves with the launch of AiMation Studios. This new initiative is centered around a novel production method termed "aiMation," which integrates AI tools with human creativity to simplify workflows. The company's innovative process is designed to enhance efficiency without diminishing the role of human artists.CEO Tom Paton emphasized transparency in labeling their studios as AiMation, allowing audiences to understand and make personal opinions about this new form of entertainment.
AiMation Studios promises a unique approach to the production timeline. Visualization is paired with virtual production generated by AI, expediting the process so that actors join later in the production timeline, while VFX work is handled much earlier. This change reduces the last-minute rush typically seen in traditional production schedules. The company also emphasizes a healthier work environment, maintaining a four-day workweek for its staff.
Pigeon Shrine clarifies that AiMation is not about cutting costs but about giving creatives more time to focus on their passion of creating art. The technology assists in achieving visions that previously required funds from major studios. The company's debut project, "Where The Robots Grow," is finished. Taking place in a future where the last survivors of Earth have sent robots to cultivate a new world called Oracle, the story follows a robot named Cru, whose purpose is transformed by the discovery of a human baby.
The film, written and directed by Pigeon Shrine CEO Tom Paton, features vocal performances by Nicole Bartlett and Taylor Clarke-Hill, with more cast members to be announced. The company employs a technique called VoCap, allowing human actors to perform an even greater range of characters by embellishing their voices. Despite the technological advancements, the film is written and directed by humans, fostering a collaborative environment for the entire team.
A lineup of new features and TV shows is set to begin production this summer, aiming to make a significant impact on the industry. This is an exciting venture tapping into the potential of technology to enhance storytelling while maintaining human creativity as the central force. It also highlights the importance of fostering new job opportunities amidst a new future.