Featured Articles
Marc Andreessen says AI will give rise to a new type of filmmaker: ‘That’s a reason for profound optimism’
The powerhouse agency pushes regulators and studios to guarantee consent, credit, and compensation as Sora’s viral video tool tests how far creators’ rights can bend before breaking.
The streamer’s latest hire isn’t a robot—it’s a high-priced product manager tasked with building generative tools to make 13,000 employees more efficient.
YouTube CEO outlines upcoming tools to identify synthetic faces and voices, giving creators the power to monetize or remove deepfaked versions of themselves.
The new tool’s instant success has also exposed how quickly synthetic imagery can veer into violence, racism, and unlicensed mimicry before moderation can catch up.
The debut of a fully AI-generated actress at the Zurich Film Festival sparks outrage from unions and actors who see the project as a test case for digital displacement.
The actor-director says viral deepfakes mimicking her late father exploit grief and artistry, reigniting Hollywood’s fight over posthumous likeness rights.

Reel AI: Erik Barmack’s biweekly article for The Ankler
‘Run It Through GPT-5’: The Phrase Changing Hollywood Overnight
Sora 2 and the Day Hollywood Went to War
Erik Barmack’s Reel AI Column from The Ankler
Forget Tilly Norwood. OpenAI’s new cinematic model can fake anyone and anything — and power players finally draw their line
Showrunners, writers, producers & marketing jumped on OpenAI’s update. Industry jobs will never recover
‘Critterz’ will be made in 9 months and debut at Cannes ’26. The existential stakes couldn’t be higher
Grok Imagine’s hellish ecosystem where writers, actors, directors — and copyright itself — cease to matter
Sphere’s ‘Wizard of Oz’: For audiences, it’s breathtaking; for the workforce, it’s a test
Runway CEO Cristóbal Valenzuela tells me regulation will ‘stifle’ innovation, and he won't put the genie back in the bottle: ‘You take the responsibility’
INTRO TO AI
Quick Explainers on Basic AI Terms and Tools
We’ve all seen the seemingly magical pitches/scenes ChatGPT is able to create. How does it work?
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Lead Negotiator of WGA Strike Cautions EU Policymakers Against AI
Ellen Stutzman voiced her concerns and thoughts about the EU’s AI act at a recent event in Europe.
AI Concerns Remain in Post-Strike Hollywood
Existential crises in Hollywood, including those induced by AI advancement, may not stop even after strikes wrap.
The WGA Leaders Share Deal Details about AI
Two WGA leaders shared details about the process and outcome of the strike negotiations in an interview.
The WGA Strike Ends, with a Tentative Deal including Frameworks on AI
The WGA announced the end of strike as a tentative deal had been reached with the AMPTP, answering to the union’s demands including protecting writers and their works against the rise of AI technologies.

Writers’ Realistic Approach to AI
As opposed ͏to fully banning͏ AI, the WGA and screenwriters in general view it as͏ a tool to be used͏ with limitations.
Why is the WGA striking over AI?
As AI's capabilities have expanded, so too have concerns about job security for human writers. With the potential for AI to automate scriptwriting and other forms of writing, fears are mounting that human writers might become redundant.