AI Reshaping TV Production: How Independent Studios Are Gaining an Edge

Industry Leaders at MIP London Discuss AI’s Role in Streamlining Production, Cutting Costs, and Empowering Smaller Studios

At Mip London, industry leaders gathered to discuss how artificial intelligence is reshaping the production landscape, offering new possibilities for content creators and independent studios. The conversation reflected a mix of enthusiasm and pragmatism as executives detailed how AI is being integrated into various aspects of production, from pre-visualization to full-length scripted series.

Jason Mitchell, founder of The Connected Set, introduced Storyboarder.ai, an AI-powered tool designed to generate storyboards from scripts at an affordable price point. He explained that while the tool currently assists human animators, its roadmap includes automated animation capabilities in the near future. The potential for streamlining workflows and reducing costs was a key theme, with Mitchell emphasizing that such tools could significantly speed up early-stage production processes.

Eline Van Der Velden, CEO of Particle6, highlighted an even more ambitious approach, revealing that her company is already developing AI-generated short films and drama series featuring synthetic humans. By leveraging AI-driven processes, Particle6 is cutting production costs by up to 90%, a dramatic shift that could redefine budget considerations in filmmaking. Van Der Velden expressed confidence that this technological shift is leveling the playing field for smaller studios, allowing them to compete with major production houses.

Avi Armoza, CEO of Armoza Formats, addressed the economic realities fueling AI adoption. As production budgets tighten, studios and networks are seeking more cost-effective ways to create content. He pointed to his company's game show "Family Piggy Bank," which employs AI-generated CGI sets, reducing the need for expensive physical production and simplifying post-production workflows.

The panelists were optimistic about how AI is empowering independent producers, particularly in contrast to major studios that face more bureaucratic hurdles. Van Der Velden described the current era as the most exciting time in television history, citing the ability of smaller players to take risks and innovate without the restrictions of legacy studio structures. She suggested that this shift presents a unique opportunity for nimble companies to grow into industry leaders.

However, the panel also acknowledged ongoing resistance, particularly from broadcasters hesitant to embrace AI in live productions. Mitchell noted that while AI is gaining acceptance in development and post-production, live television remains an area where broadcasters are reluctant to integrate emerging technologies.

The discussion on AI's impact on employment generated mixed opinions. Armoza predicted a reduction in traditional roles, especially in areas like writing rooms, where teams could shrink from ten people to just a few. In contrast, Mitchell argued that AI's ability to generate an unprecedented volume of content would create new opportunities rather than eliminate jobs.

Concerns about intellectual property in AI-generated content were also addressed, with Mitchell dismissing fears that AI diminishes creative ownership. He argued that the input required to generate compelling content involves enough human creativity to retain its artistic value.

The conversation concluded with a shared consensus: the industry is at a turning point, and those who embrace AI now will be best positioned for success. Armoza reflected on the shift, noting that the industry's trajectory has fluctuated over the years. He believes AI represents a chance to reignite creativity and usher in a new era of innovation in television and film production.