Latest Influence of AI Development
From revolutionizing filmmaking to legal battles over copyright and defamation, this article lists several aspects of AI’s recent impact on the entertainment industry.
The fast-paced world of artificial intelligence (AI) is gearing up to make waves in Hollywood, and this article takes a closer look at how the latest impact brought by AI to the entertainment industry.
AI Video from Texts
One of the most significant recent advancements in AI is its ability to generate video content based on written descriptions. This breakthrough technology is seen with the potential to revolutionize the filmmaking process by allowing entire scenes, characters, and dialogues to be created without human intervention during the process. Websites offering “text to video” conversion services are paving the way for a future where entire screenplays could be transformed into feature-length films at a fraction of the current cost. However, while this shift is a while away, it is expected to disrupt traditional employment patterns in Hollywood, with predictions of significant job displacement.
Copyright Battles
As AI blurs the lines between human creativity and machine automation, legal battles over copyright infringement have been on the rise. Lawsuits against AI companies, citing both input and output infringement, are becoming increasingly common. While courts have generally favored originality over resemblance in output cases, disputes over input infringement, particularly concerning fair use, may soon reach the Supreme Court. To preempt litigation, some AI firms are opting to secure licenses for content libraries, while calls for amendments to copyright laws gain momentum.
Defamation Concerns and Legal Ramifications
Another legal concern rooted from the proliferation of AI-generated content is about defamation and the right of publicity. Instances of AI spreading false information about individuals have led to legal challenges, with courts grappling over liability and the application of existing laws, such as Section 230 of the Communications Decency Act. Similarly, the patchwork of state laws governing the right of publicity is proving inadequate to address the rise of AI-generated content, prompting calls for federal legislation to safeguard individuals' rights.
Celebrity Endorsements
While AI has brought opposing opinions among industry professionals, some celebrities are embracing AI as a tool for self-promotion. By licensing their likeness and voice to AI platforms, they can engage with fans in novel ways, albeit with potential risks of misrepresentation or unauthorized usage. Meta, for instance, has secured licenses from numerous celebrities, allowing fans to manipulate their images and voices for various purposes.
Guild Agreements on AI
The impact of AI on the entertainment industry is also reflected in recent guild agreements. While the Directors Guild of America (DGA) prohibits the replacement of members with AI, the Writers Guild of America (WGA) excludes AI-generated material from considerations of credit and compensation. Similarly, the Screen Actors Guild (SAG) requires explicit consent and negotiation for the use of AI to replicate members' likeness.
AI’s capabilities and influence in entertainment continues to evolve, but one thing remains certain: it is here to stay. It is crucial to recognize both its potential and limitations. While AI promises innovation and efficiency, recent incidents underscore the importance of ethical considerations and legal boundaries. As Hollywood navigates this intersection of creativity and automation, stakeholders must remain vigilant, ensuring that progress is tempered by responsibility and respect for individual rights.