FilMart Seminar in Hong Kong Explores AI Content and Copyright
The seminar at Hong Kong's FilMart delved into the complex relationship between AI-generated content and intellectual property rights in the entertainment industry.
At the recent FilMart seminar in Hong Kong, a gathering that merges technology and the entertainment industry, the impact of Artificial Intelligence (AI) on copyright law and intellectual property was a critical topic on the table. The seminar brought together legal experts and entertainment industry heavyweights, shed light on the evolving relationship between AI-generated content and the legal frameworks that govern creative works.
Chen Jihong, an equity partner at the Zhong Lun law firm, provided insights into the legal challenges that have emerged with AI technologies like ChatGPT. AI’s potential to create copyrightable work has been recognized, with a recent ruling in China marking a significant precedent. This ruling opens a dialogue on the complexities of copyright law as it pertains to AI-generated content, highlighting the variance in approaches between China and the U.S.
Despite these legal hurdles, the entertainment sector has embraced AI for its potential to revolutionize production processes. From scriptwriting to special effects, AI technologies promise to reduce costs and expedite content creation. iQIYI, a leading streaming platform in China, stands at the forefront of this innovation. The platform leverages AI to distill content from novels and books into summaries, artworks, and scene designs, showcasing the versatile applications of AI in content generation.
Zhu Liang, vice president of iQIYI, emphasized the transformative impact of AI on the industry. According to Zhu, the rapid advancement of AI technologies makes it difficult to anticipate future challenges, but the integration of AI in production processes is inevitable, suggesting a significant shift in how content is produced and distributed.
Furthermore, companies like Huace Group are pioneering in AI research within the entertainment sector. Fu Binxing, the president of Huace Group, shared their approach to training AI systems by feeding vast amounts of data, aiming to harness the technology's growing capabilities.
However, as AI continues to evolve, concerns about job security in creative fields remains a common worry across territories. Zhu reassured that AI is not poised to replace human creativity in the immediate future, especially in the realm of longer film productions. Instead, AI serves as a powerful tool that complements the creative process, particularly in producing short video content.