The 45th Telly Awards Opens for Submission with a Generative AI Category
The Telly Awards introduced a new category for generative AI, recognizing the developing storytelling technologies in creative works across screens.
In the ever-evolving landscape of video and television, the Telly Awards have served as a beacon of recognition and celebration for outstanding creative work. As the awards opened its new round of submission at a time where mediums and technologies of storytelling have been changing and adapting, an exciting new category was introduced for generative AI.
Established in 1979 with a focus on local, regional, and cable television commercials, the Telly Awards have transformed over the years to encompass the full spectrum of video content, from branded content to documentaries, social media, and more. Specifically, the 2024 Telly Awards feature categories such as Branded Content, Commercials & Marketing, Immersive, Interactive & XR, TV or Online Series, Shows & Segments, Non-Broadcast, and Social Video.
Entering its 45th year, the modern Telly Awards have seen entries pouring in from all corners of the world — over 12,000 from 6 continents and all 50 states – and continued to showcase the remarkable creativity and talent of individuals and teams from advertising agencies, television stations, production companies, and publishers.
The Telly Awards have had the honor of recognizing some of the most influential and respected names in the industry. And the judging process is meticulous and thorough. All entries are reviewed by the Telly Awards Judging Council, a body comprising over 200 industry leaders. These executives come from television networks, production companies, global agencies, etc., reflecting the awards’ and the council's commitment to keeping abreast with contemporary trends.
Categories Reflecting the Changing Landscape
The Telly Awards have expanded their offerings to include Family Parenting, Use of Data Visualization, E-Commerce, Advocacy & Causes, Thought Leadership, Explainers etc. These categories continue to prioritize diverse perspectives and push the boundaries of creativity in the digital age.
Notably, the 2024 Telly Awards have introduced new categories that reflect the latest advancements in technology and storytelling, including a category for “Generative AI” to recognize the innovative use of artificial intelligence in video creation. This category dives into the cutting-edge technologies and storytelling formats that are shaping the future of content production.
The introduction of the Generative AI category highlights the organization's commitment to embracing emerging technologies, recognizing the intersection of creativity and tech, and pushing the boundaries of content.
Key dates for the 2024 Telly Awards
Entries Open: October 17th, 2023
Early Deadline: December 8th, 2023
Final Deadline: February 23rd, 2024
Winners Announcement: May 2024